Grow your Business with Content Marketing: Key Pointers to Drive Growth

SEO strategy, keyword research, and ranking on search engine results pages (SERPs) are only the tip of the iceberg when it comes to content marketing. Content marketing is not only about writing blog posts. It incorporates every type of content your business constructs to inspire and retain your customers—whether that’s through videos, FAQs, webinars, articles, ebooks, and of course, blog posts. It’s a valuable part of any marketing strategy— particularly for small businesses. You should note that 70% of people prefer to get details from an article or blog post than from a standard ad.

From creating brand awareness and documenting credibility to driving organic traffic and developing leads, content marketing presents a multitude of benefits that can drive your business to new heights. So, if you're ready to take your marketing endeavours to the next level and drive sustainable growth, let us tell you how content marketing can transform your business.

How will Content marketing help your small business?

Content marketing constructs brand awareness, belief and loyalty. People coming across your content will start to build an impression of your brand. Publishing well-researched, informative, and useful content indicates your business will be seen as authoritative and reliable. With strategic content marketing, you can: 

  • Reach an audience who may avoid ads - Using content rather than traditional advertising can help you reach potential customers who may use ad-blocking software or actively avoid or neglect traditional advertising.
  • Keep costs down - There are no media placement fees and most work can be done in-house. This means your expenses can be kept low.  
  • Boost traffic and conversions - Quality content helps draws your audience to your website, increasing web traffic. Once they are on your website, you can convince them to register or make a purchase. 

Support your other marketing tactics - Good content is essential for other functions of your business, such as social media, search engine optimisation, and public relations.

Content scoring

Content scoring is a mechanism to calculate and rank the quality and possibility of success of the content produced by you. This scoring makes it possible to handle your strategies more accurately and develop a greater impact on your audience, elevating your results.

Especially if your company has been taking decisions based on guesses, then the production of content can be improved with the help of scoring. The objective is to make your content more specific.

Here's how you can score your content!

Know your audience- It is important to know or understand the group of people you are targeting. Besides the quality of what is produced, it is essential to think about the reader’s interests and the relevance of the material.

Define a team- It is also required to define who on your team is responsible for developing and monitoring everything related to content scoring. 

Establish the criteria- Further, it is time to establish the criteria for your content scoring. At this stage, you should remember that it is also important to define various metrics for each format.

For instance, for a blog post, it may be good to evaluate the average time spent on the page or the scroll percentage. Videos can be evaluated as per total views, while the success of an ebook can be assessed by the total number of downloads.

Analyze the content- Finally, it is important to use content scoring as a base for improving your team’s production capability. Evaluate the reports and metrics developed by your analysis and use them to determine the improvements required. After all, there is no point in coming up with a score and not using it as a learning tool.

Tools you can use to get metrics! 

  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs

So, how are you going to implement a great content marketing strategy? Let us tell you!

Implementing a Successful Content Marketing Strategy

To execute a successful content marketing strategy, businesses require to concentrate on various aspects of content marketing. 

As a small business, you should focus on:

  • Creating high-quality and relevant content
  • Utilizing different content forms and channels
  • Monitoring and analyzing content performance

Mapping out your content strategy is no easy task. It is a team effort—from your content writer and editor to publisher to continuously churn out content in support of your objectives. 

If you need to craft compelling content and implement impressive campaigns, we can help you! Our team at Tussle Digital is passionate about creating engaging, informative, and persuasive content that captivates your audience and compels them to take action. Contact us!

Key Elements To Remember

Before we send you on your way, let’s look at the five traits you should be aware of: 

  • Tell emphatic stories.
  • Be fair and open.
  • Personalize where possible.
  • Quality over quantity.
  • Use visual content at all costs.
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