How to go viral on TikTok in 2024
TikTok is no longer a platform where youngsters do silly dances and lip-sync, but rather a community where people of all ages post a wide range of content on everything. TikTok's virality is one of the primary factors that set it apart from other social media platforms. It is also the primary reason why individuals joined TikTok, ranging from small content creators to big brands. Any type of content on the platform can thrive, which is part of what makes it so appealing.
Apart from content, here are some tips that may help you to go viral on TikTok.
1. Create a high-quality video:
High-quality content is key for your TikTok videos to reach a wider audience. Affordable smartphones allow you to create HD videos, and many countries have sufficient bandwidth for easy uploading, which is beneficial for TikTok's short format.
2. Grab attention through hooks:
On TikTok, you must grab your audience's attention in the first 3 seconds to go viral. Start with a hook to set the tone and topic of your video. This will increase your chances of reaching a wider audience and getting listed on the "For You" page. One should keep on experimenting to find what works best for them.
3. Keep the videos short:
TikTok is a platform for short video clips. Longer videos without value are ignored, so 15-second videos are more likely to be watched till the end. To share a longer story, divide it into parts and encourage followers to like or follow for the next part. You can also turn the topic into a video series for more depth. Start with a captivating hook to increase watch time.
4. Use trending music:
Music is crucial for captivating videos, especially on social networks like TikTok. TikTok has partnerships with major music studios, offering a wide range of short music clips. The preferred music genres on TikTok are constantly changing, so adding current music to your videos increases the chances of being featured on users' "For You" pages. To maximize your chances of going viral, it's important to incorporate popular and trending sounds.
5. Follow TikTok trends:
To succeed on TikTok, be a trendsetter, not a follower. Monitor TikTok's Discovery pages for popular videos in your niche, then put your unique spin on them. Focus on trends that align with your expertise and jump on them before they fade away.
6. Post consistently:
Consistency is key for growth on any platform. Social media prioritizes regular posting, but that doesn't mean you should post every hour. Find a balance that works for you, whether it's twice a day or twice a week. By posting consistently, you'll give your followers something to look forward to and show potential followers your dedication.
7. Engage with others:
TikTok is more than a video-sharing app. It's a community where you can create unique content by building upon others' videos using features like Duet and Stitch. To increase your presence, encourage community participation by asking for thoughts and reactions in the comments. Also, create shareable videos to boost recognition and promotion by the algorithm.
8. Clickable thumbnails:
The thumbnails should be informative, clickable & easy to read. This makes it simple for people to browse through your content and boosts the number of views and engagement on older videos.
9. TikTok Ads:
TikTok ads are short, creative, and effective for reaching new audiences, increasing engagement, and boosting sales. With 15% better engagement rates than other platforms, brands can tailor their ads to appeal to 72% of TikTokers. Tips include identifying target markets, using high-impact visuals, leveraging viral trends, and leveraging user-generated content.
To go viral on TikTok, you need patience, engagement, humor, and luck. Understand your audience, engage them with creative videos, and don't miss out considering the above pointers.
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