View project

  1. Home
  2. »
  3. dynamics 365

Microsoft Dynamics 365

Powerful, scalable CRM and marketing automation for organisations that need enterprise‑grade processes, clean data, and operational clarity.
We implement, automate, and integrate Microsoft Dynamics 365 to streamline sales, marketing, and service across your organisation , with governance, security, and scalability built in.

Dynamics 365 CRM Implementation

A simple, scalable, and fully customised CRM that increases productivity, improves data quality, and simplifies sales. We design your Dynamics 365 solution to match how your teams work today, and how you’ll scale tomorrow.

Dynamics 365 Marketing Automation

Automated, scalable programs that personalise engagement, accelerate nurture, and strengthen retention, built in Dynamics 365 Marketing (or integrated best‑of‑breed platforms).

01.Journey Automation

Trigger the right message at the right time.
  • Event‑driven, multi‑step journeys based on behaviour and lifecycle stage
  • Branching logic (e.g., engaged vs. dormant) and goal‑based exits
  • Event marketing (webinars, registrations, attendance, follow‑ups)
  • Preference centre and consent capture aligned to compliance

  • 02.Lead Scoring Models

    Prioritise the right buyers.

  • Combined fit + engagement scoring with decay and reset logic
  • Model calibration against historical closed‑won data
  • Sales acceptance thresholds and auto‑routing on score achievement

  • 03. Segmentation Framework

    Stay relevant at scale.
  • Dynamic, rules‑based segments using CRM attributes, activity, and intent
  • Account‑based segments for ABM programs (industry, revenue, buying group)
  • Suppression lists and fatigue rules to prevent over‑messaging
  • 04. Email & SMS Automation

    Personalised communication, compliant by design.
  • Brand‑safe templates, accessibility, and mobile‑first layouts
  • Personalisation tokens and conditional content by segment/behaviour
  • Deliverability standards (domain authentication, list hygiene, send windows)
  • SMS consent management and geo‑compliant send policies
  • 05.Marketing Insights & Attribution

    Measure what actually drives pipeline.
  • Multi‑touch attribution (position‑ or data‑driven models)
  • UTM governance and campaign hierarchies for clean reporting
  • Channel performance dashboards and ROI analysis
  • Sync to sales for closed‑loop reporting and budget decisions
  • Dynamics 365 Integrations

    Unify your sales, marketing, finance, operations, and support data. We build robust, secure integrations that eliminate silos and create one source of truth.

    01. Sales & Support Tool Integrations

    Connect daily tools so work flows, not files.
  • Outlook & Teams bi‑directional sync (emails, meetings, call notes)
  • Telephony/VoIP integration for click‑to‑call, call logging, and recordings
  • Service platforms integration for 360° customer views (tickets, SLAs, CSAT)
  • 02. Marketing & Advertising Integrations

    Centralise campaign performance.
  • LinkedIn Ads, Google Ads and event tools connected to CRM campaigns
  • Audience sync (CRM → Ads) for retargeting and look‑alike expansion
  • Offline conversion upload and pipeline attribution back to ad platforms
  • 03. Finance & ERP Synchronisation

    Align revenue from quote to cash.
  • Integrations with Business Central, Finance & Operations, SAP, Oracle
  • Product, price, customer, invoice and payment status synchronisation
  • Credit terms, billing status, and collection risk surfaced to sellers
  • 04. Power Platform Automation

    Automate processes across the stack.
  • Power Automate flows for approvals, escalations, notifications, and SLAs
  • Power Apps for lightweight apps (field sales, partner portals, inspections)
  • Power BI dashboards embedded in Dynamics for live analytics
  • 05.Custom API Integrations

    Bring legacy and proprietary systems into the fold.
  • Secure REST/Graph integrations with retry, throttling, and monitoring
  • Data mapping, transformations, and error‑handling patterns
  • Audit logging and observability for ongoing reliability
  • Governance, Security & Change Management (Recommended)

    Essential enterprise foundations to keep your Dynamics 365 environment secure, consistent, and adoptable.

    Environment strategy (DEV/UAT/PROD), solution management, and ALM

    Role‑based access control, field security, and audit history

    Data retention, DLP policies, and compliance alignment

    Release management, training, and user adoption programs

    Centre of Excellence practices for Power Platform governance

    Implementation Approach (How We Work)

    Ready to Modernise with Dynamics 365?

    Build a clean, scalable Dynamics 365 environment that your teams actually use, with better data, faster workflows, and clear revenue visibility.

    Scroll to Top