...

Case Study: Interclean Group

Interclean - iClean 2024 Conference Marketing Campaign

Overview

iClean in action

Interclean, a leading provider of cleaning solutions, is proud to present the iClean 2024 Conference. This full-day event is designed specifically for the healthcare cleaning industry, bringing together infection control and environmental services teams across five Australian cities. The conference will feature keynote speakers, workshops, and networking opportunities for professionals involved in cleaning and disinfection management.

About iClean 2024 Conference

The iClean 2024 Conference is Australia’s premier event for environmental services managers, supervisors, and infection control professionals. Held across five cities—Brisbane, Sydney, Adelaide, Perth, and Melbourne—the conference features keynote speakers, workshops, and networking opportunities, making it an essential event for those involved in healthcare cleaning and infection control.

Registration Details

Early Bird Special

$395 for single delegates (save $100), $790 for groups of three (save $695), and $1,185 for groups of five (save $1,290).

Keynote Speakers

Fiona Nemetz,
Dr. Ruth Carrico,
Prof. Karen Vickery

Keynote Sessions

Topics include healthcare cleaning science, team building, environmental care management, and digital technology empowerment.

Workshops

Focus on team building, microfibre solutions, competency steps, and air purification. For more information and registration, visit the iClean 2024 Conference website.

Project Milestones

Part I: LinkedIn & Facebook Ads

1. Setup Assets:

2. Run Multiple Campaigns (AB Testing):

3. Setup Retargeting:

4. Stacking Campaigns:

Part II: Google Ads

1. Building an Audience (3,000+):

2. Screen Tracking Setup:

3. SEO Setup:

Part III: Cross Platform

1. LinkedIn & Facebook Landing Page Retargeting:

2. Referral Setup:

Part IV: Human Contact & Sales Journey

1. Engage with Potential Attendees:

2. Personalized Email Outreach:

3. Engaging Social Media Campaigns:

4. Webinars and Virtual Events:

5. Exclusive Early Bird Offers:

6. Personal Invitations:

7. Partnership Collaborations:

8. Interactive Website Features:

8. Email Drip Campaign:

Roadmap To Objectives.

1
Advanced Tools
Add more power to Elementor using our creative elements and make your projects look prettier than ever before.
2
All-in-One Solution
Find all the tools you’ll need to create advanced websites in one place. Stop waisting time searching for solutions.
3
Nonstop Updates
We strive to innovate when it comes to functionality. Our mission is to be the best, come and join the ride.

Campaign Results Executed by Tussle Digital

The marketing campaign executed by Tussle Digital for the iClean 2024 Conference yielded remarkable results, demonstrating the effectiveness of the strategic approach. Below are the key outcomes:

1. Increased Registrations:

2. Enhanced Engagement:

3. Successful Retargeting:

4. SEO and Analytics Impact:

5. Cross-Platform Strategies:

6. Human Contact & Sales Journey:

7. Interactive Website Features:

What we achieved from that.

Email Automation.

What we achieved from that.

What Google Analytics says about our performance

(01 Feb to 16 Mar)

GA-stat-2
GA-stat-3

What Client says about our performance

The data integration has been really powerful and has helped us save countless hours. HubSpot with LinkedIn ads enables us to empower the entrepreneurial ecosystem - allowing for seamless data management, targeted advertising and improved lead generation.
CLAUDIA STANKLER
Chief Operating Officer

Summary.

Huge boost in sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Working Strategies

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Constant growth

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

User Engagement

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Scroll to Top

Do you have a project in your mind? Connect with us.

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.